“Media on taxi” It is 24 hour media without holiday and limited route. It can move to advertise PR message throughout Bangkok and surroundings through travelling of passengers in each day. Although it could not be denied that most consumers have to rely on public transportation for travelling, they have to use taxi in rush hours for convenience and time saving.
As a result, taxi is another alternative for product’s owners to communicate with consumer with high purchasing power and general consumers with private vehicles.
From the general aspects of taxi’s rear part, we modify rear body to be consistent with advertising providing explicit difference for visibility and recognition. In addition, it is also able to upgrade communication through luxury and modernity building leading image to such product.